Part 3 of our "Hero Branding" series
The art of telling one’s story has seemingly been lost on
most businesses that may think that the world of inspiration lies solely in
dark rooms with projectors, in concert halls and sports stadiums.
As the world becomes ever more saturated with little to no
distinction between the offerings of different companies, tomorrow’s industry
leaders will be those who recognize within themselves their purpose and what
they stand for.
This accomplishment will not be limited to a privileged
few. Far from it! You may ask “How can my accounting firm or
cleaning company inspire others?” Every idea and service you provide, as well
as each success you enjoy as a business, follows initial sacrifices and
challenges which required drive, determination and passion to overcome. Businesses are unique in that they have a
ready-made, inner built purpose whose very make-up can wield a force which is
as powerful as those stories that drive people to cinemas, purchase music for their iPods and cheer for their favourite sports team on the weekend. Your business has an important purpose – it’s
now a case of packaging and articulating this purpose through everything you
do.
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