I wanted Roger Federer to win the 2012 Wimbledon final. I’ve never been a big fan of Andy Murray, thinking of him as a player who didn’t give any value to his audience off the court with bland interviews.
However, Murray’s gracious runners-up speech last night changed my mind about him. Here was the real Murray – no script, just himself honest and open. With his emotional tribute to Federer, his own inner circle and the British public he certainly won over legions of new supporters (echoed by Channel 7’s commentary team). You could feel how much Wimbledon meant to him as well as his genuine appreciation for the tremendous home support he received.
So do these same laws of appeal apply in business? Of course they do - we are all emotional creatures. If you are a leader of a business be real with your clients and employees. By honestly showing them how much you believe in what you are doing and the great value you place on their contribution you will also win over a legion of new supporters.
Check out:
http://www.theaustralian.com.au/sport/tennis/andy-murray-loses-wimbledon-final-but-wins-fans/story-fnbe6xeb-1226421087404
