Nowadays, students are using the blogging platform to express their creativity. In particular, students who often shy away from face-to-face conversations are coming out of their shells. They are gaining confidence from creating their own blogs, giving themselves a voice and developing an active and dynamic presence online.
There is an important lesson here for the business owner.
As a business owner, you can use the medium of blogging to tell your story. Not only will you gain confidence to eventually speak about your story face-to-face, you will also foster your creativity and passion for your own brand and become proficient at broadcasting the value your business offering to consumers.
Effective communication is the foundation for building an ongoing, strong relationship with consumers.
As of 16 February 2011 there were over 156 million public blogs in existence. A regular, current blog will give you, the business owner, a relevant and important ‘voice’ that potential clients will ‘hear’ on the net. The significance for business owners is that blogging your opinion communicates and reinforces what your business stands for.
Most blogs are interactive and this is where you strike gold. Online visitors can leave comments and even message each other via widgets on the blogs. It is this interactivity that distinguishes you from other static websites and provides you with the opportunity to build and maintain your network on a shoestring budget.
Doing it right and adding value to the relationship you have with your network of contacts will really pay off in the long term. Contacts who respect what you have to say will potentially become clients when they have a need for your services. They can also become your best salespeople.
Visit: http://www.smh.com.au/technology/technology-news/stories-from-a-digital-space-20110828-1jgk7.html
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