This month the Call of Duty: Modern Warfare 3 video game has broken all sales records for any entertainment product release ever, taking in over $400 million in the UK and US alone.
So what does this say about us as consumers? Well, we love to escape into another world if we're not satisfied with what's going on in our lives. Escapism is gaming's greatest asset.
On another level, businesses who recognize how they can create a compelling environment for consumers to escape to also succeed. Have you ever wandered into an Apple store to browse and left hours later because the entire product, service and creative experience is too inviting to leave; been intoxicated by everything chocolate from the hot drinks to the design of a Max Brenner cafe and stayed far longer than you had planned for just a coffee; embarked on your own adventure and discovery in an Australian Geographic store; found the attraction of the bright colours and fun feel of a Smiggle retail shop to difficult for your inner child to resist; visited your nearest Body Shop or T2 on a whim and forgotten any worries you may have had that day as you're sucked into the enticing worlds they have created?
The list goes on of heroic brands who engage with consumers by providing them with somewhere wonderful and interesting to escape to. But any business can create this world - with their story, design, service, music, incentives and more. Like video games, the businesses who do will have people returning for the experience again and again.
No comments:
Post a Comment