Wednesday, March 27, 2013

Putting yourself out there

Authenticity in art and business rules – as witnessed with ‘The Spark – Volume One’ book launch event and exhibition, held earlier this year at Tap Gallery, Sydney.

‘The Spark – Volume One’ is the first project from the collective label Story Nation (founded by Matt Cowan, Garth Lidbetter, Jeremy Shaw and Paul Hanna, with other members of Cowan & Partners having key roles.)  In the book and on display at the exhibition we featured raw, evocative photography of people with their anecdotes about their personal “a ha” moments – what first sparked them to set off on their journey and make an impact in various fields.

However, the personalities featured in “The Spark – Volume One” are not high profile celebrities – they’re everyday people from the worlds of music, health, retail, community development, hospitality, law, training, importing, personal development, fair trade, mail logistics and charity.  By creatively presenting a very real picture of these personalities, Story Nation invited people to discover and interpret meaning from each subject for themselves.

We were rewarded with a terrific, capacity attendance for the launch event (rated “9 out of 10” by the Tap Gallery managing director Lesley Dimmick), along with a healthy turn-out for the weekend of the exhibition – all people curious at heart who appreciate quality photography and honest, interesting stories that they can relate to and connect with.  

For business owners, putting yourself out there and letting people in on your story and beliefs – in a compelling way - will garner a similar reception from others.

‘The Spark – Volume One’ photography is by Jeremy Shaw, recently recognised as a National Photographic Portrait Gallery Prize Finalist for 2013:


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